Joseph Lau

Joseph Lau

Joseph Lau

Residency: Shanghai, China
School: Shanghai American School
Intended major: Business & economics
Age during program: 10th grader

Joseph enjoys accompanying his father on work trips and has had numerous chances to attend various entrepreneurial events. As a co-founder of Shanghai-based Trendz Sales, Joseph manages brand development, and part of his efforts generates a four-figure monthly sales.

What challenges did he face?

  • Outside of the mentorship program, he had a lot of other responsibilities which consumed a lot of his time.
  • He lacks certain aspects of writing skills and does not know where to start to write a research paper on his own.

Matched professor:

The mentor has over 25 years of experience working in Europe as a Marketing Consultant. Currently, he is a marketing and brand positioning instructor.

How did our program help him?

  • At the program’s conclusion, he gained confidence in his research writing skills and even managed to complete a research paper.
  • Joseph now has a good research paper to add on to his portfolio and submit together with his university application.
  • His mentor was impressed with his overall work and agreed to write him a reference letter for his university application.

Below is part of an example work done during the program:

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